Sugar and Spice
The clean beauty movement is picking up speed. More and more consumers are demanding to know what is in their products, and they are choosing natural alternatives. Beauty brands are replacing potentially toxic ingredients like parabens and sulfates with ingredients found in your garden or your kitchen. And women are taking the lead. Inspired by their cultures, their own obstacles to health, and their personal struggles, they are creating options that are not only healthier, but inclusive, empowering, and fun.
Here are some of our favorite clean products from our favorite women-owned and operated brands, highlighting some sweet natural ingredients: sugar and spice and everything nice.
April Gargiulo created Vintner’s Daughter out of necessity, with inspiration from her family’s wine making business. “From the dirt, to the vines, to the cork and everything in between, the idea of seeking quality was my way of life. I did not realize that same philosophy was not used to develop many beauty products…I couldn’t find a product that worked. I desperately needed it, so I had to create it, and it had to be the very best in the world.”
Janet League-Katzin, creator of Sphatika, was inspired by the synergy of quality ingredients, rare scented oils and sacred earth elements. Her products are uplifting for the body, mind, spirit, and planet.
“I used to struggle with dry, acne prone skin and was frustrated with the lack of safe and ethically produced skincare options that worked for me. I created my own line using the power of natural ingredients which I found were not only safer, but more effective.”
– Dominique Caron, Apottera
The delicious recipes from her family kitchen in Brooklyn inspired Lisa Price to create Carol’s Daughter. She began concocting body butters, hair pomades, fragrances and bar soap in her kitchen, and became one of the first African American owned beauty brands with a flagship store. “Courage is standing in the face of fear and doing it anyway.”
Janna Sheehan of Ojai Wild was inspired by the landscape of Ojai California. She strives to create artisanal and distinct fragrances that honor the individuality of the wearer, and “open up the potential to renew and rediscover a relationship to your own body, mind and desires.”
“Joon is a haircare line inspired by my Persian grandparents, but it’s more than just about being another brand. It’s really about celebrating your history, whether you come from Mexico or the Midwest. It’s about celebrating your story and pushing past boundaries, hardships, borders, or stereotypes.” - Shiva Tavakoli
Sarah Biggers of Clove and Hallow doesn’t just stand for clean cosmetics out of principle. After experiencing a debilitating illness a few years ago, she underwent a personal journey towards clean living.
“Our mission is to spread love and kindness through our body care products. We want our user to experience self-love, self-care and remember that we are spirit first and connected to each other.”
- Sandy Marion and Alexis Orlacchio, I AM Organic
Cashmere Nicole, Beauty Bakerie founder, is a single mother and breast cancer survivor who has chosen a message of empowerment and well-being. Her motto is better, not bitter, “because of difficult events in my life that could have made me bitter, but instead, continue to make me better each day.”
Check out more of photographer SARI Goodfriend’s work online: sarigoodfriend.com